In an effort to meet your needs, build awareness and increase value, the ICCA program has developed a comprehensive marketing plan to reach the groups you deem most important. This will be a multi-step process to help farmers and employers realize what you already do; Certified Crop Advisers (CCA) set the standard for being classified as elite agronomy professionals.
As a part of our campaign to raise awareness for the CCA program, we have created a series of short promotional videos to be utilized by local CCA boards, agricultural retailers, and CCAs. The videos consist of remarkable testimonials given by growers from all over North America. The project highlights why growers seek-out and rely on CCAs as partners in business success.
A new marketing campaign has been developed to promote the CCA program to clients/farmers, employers, prospective CCAs, students, and the public. We hope that CCAs will utilize the marketing materials and tools provided to better promote themselves and the program as a whole.